Oh, no, the worst has occurred! A woman created knitting patterns based on the monsters in Doctor Who, and other people knitting up those monsters and posting them on eBay. And it’s simply got to stop! Well, something’s got to stop, anyway. Let’s dig in, shall we?
The BBC has threatened legal action against a 26-year-old woman calling herself Mazzmatazz, because she created and posted the knitting patterns online, and in doing so, also invoked the trademark gods by uttering the magic words, “Doctor Who,” in describing the characters on her Web site. The Beeb maintains that she broke the Doctor Who trademark, and also that it “likely” owns trademark rights over the Ood and Adipose characters represented in the patterns. (Given the current flap over whether “Happy Birthday” is, in fact copyrighted, I’d think the BBC should be careful with what it thinks it “likely” owns, however.)
To be fair, the BBC somewhat timidly notes that it didn’t want to come after such a zealous fan, and only did so because, “there were some unscrupulous people taking these patterns and using them on eBay to make profit for themselves. Unfortunately, we had to get to the source of the patterns - and that was her website.”
And actually, that’s where things get really interesting. Knitting is big business, and it’s long been fraught with copyright issues related to patterns. See, the act of creating a pattern itself (or any creative work, really) can infer copyright, and there is a lot of guidance for the knitting community about how to avoid incurring copyright wrath (by, say, using a pattern you didn’t pay for to knit a sweater that you later sell), and about how to copyright your own patterns. And, in this specific case, Andres Gudamuz of Edinburgh University told the Times Online, “the act of creating a knitting pattern could be enough to give Mazzmatazz copyright.”
So, not only could Mazzmatazz potentially defend against the BBC takedown notice by claiming that her reinterpretation of the monster figures from the show is just that — a creative reinterpretation that doesn’t infringe any trademark, she might also be able to turn around and go after the people who used her pattern to create and sell little monster dollies on eBay. She could, in sum, achieve a win-win. That is, if the entire situation weren’t so ludicrous to begin with. After all, are the “unscrupulous individuals” who used the pattern that Mazzmatazz herself posted online to knit Doctor Who dolls and sell them online really making significant enough revenue that the BBC itself should be threatened?
Some of this seems to argue for a re-write of the statutes that insist a trademark must be vigorously defended, lest it be lost. Perhaps trademarks should be vigorously defended only when a proven commercial entity is attempting to infringe, but individuals and noncommercial (or heck, even “small potatoes”) derivative works could be specifically granted broad fair-use latitude until some financial threshold were reached.
For Mazzmatazz, the whole thing suggests that she ought to look into getting a Creative Commons license of some sort for her patterns, whether they’re show monsters or not. See, the idea behind CC protection is that you’re not just specifically protecting your intellectual property, you’re protecting the people who use it. The whole case gets a lot less murky if you publish a knitting pattern (which, as your creation, is very likely copyrighted, never mind these particular trademark issues) with, say, a noncommercial CC license that says anyone can use it, but not sell the resulting product. Then, you, personally have recourse against eBayers, and you possibly avoid the wrath of the BBC by maybe preventing those sales in the first place.
See? I’m not an intellectual property anarchist. There’s a place for rules in all of this. It’s just that the rules need to be a whole lot less stupid.
